Cookies are essentially pieces of code saved by websites onto the user’s web browser when a session is initiated
How we use cookies?
We use cookies to understand, secure, operate, and provide our Services. Cookies are not programs, they do not perform any functions.
We use cookies to provide you with the best user experience and to communicate with you more appropriately. Your preferences are important to us, we only use the data you consent to, except for essential cookies that are important to the operation of this website.
Why are cookies used in marketing?
For tracking. Programmers and marketers use cookies to collect information about users for further analysis. They track the sites visited, the pages viewed, which links they click on, what they are interested in. As a result, they create relevant and segmented ads for each client. Thus, the more a site places ads on different platforms, the more information about users will be transmitted to the server.
Different Types of Web Cookies
– First-party Cookies
First-party cookies are set by the website visited by the user.
– Third-party Cookies
Third-party cookies are set by domains that are not directly visited by the user.
– Session Cookies
Session cookies either expire immediately or within a few seconds of the user leaving the web browser.
– Persistent Cookies
These cookies stay on the user’s browser for a very long time. Generally, persistent cookies are required to have an expiration date which could be anything between a second to 10 years.